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Unbiased. Data-driven. Relevant. Connected.
Trusted. Proven. Strategic Market Intelligence.
Understand How Key Decision-makers are Using and Evaluating Programmatic Advertising Partners
Our Programmatic Advertising Reports (DSP/SSP) are bi-annual reviews of how agencies and marketers perceive and plan to use programmatic ad buying platforms. We conduct more than 300 online interviews for each study, and respondents represent a blend of marketers and agencies, all of whom are involved in digital media brand and advertising technology selection. The respondent mix reflects the higher levels of marketer involvement in the programmatic marketplace.
The DSP Report
Advertiser Perceptions’ Demand-Side Platform (DSP) Report explores the marketplace dynamics impacting programmatic buying, including self-serve vs. managed service allocations and the impending deprecation of third-party cookies. This report tracks the leading performance of leading US DSPs across funnel metrics, platform, audience and insights criteria.
The SSP Report
The Supply-Side Platform (SSP) Report explores the major changes affecting US publishers and their use of SSPs to monetize ad inventory today. The report showcases market traction metrics for more than 20 leading SSPs and the technology, performance and relationship criteria of import when considering or continuing to work with an SSP partner.
OUR SOLUTIONS
Advertisers’ Perceptions, Opinions & Behavior is the Objective of the Insights We Collect.
Our research and reporting uncover the plans of media decision makers involved in recommending, specifying, and approving the selection of media and ad tech brands like yours. All year long, Advertiser Perceptions keeps you abreast of the rapidly changing media landscape, enabling more informed decisions, resulting in more successful outcomes and better advertiser experiences.
Brand Tracking
We deliver subscription-based insights to clients via regular updates over multiple years. This includes competitive benchmarking, comparative analysis to prior waves, and tracking of brand health, awareness and perceptions with advertisers.
Market Reports
Frequently produced market intelligence reports focus on the highest trending topics through the year. These market-based reports include areas such as CTV advertising, ad measurement, identity resolution, macroeconomic effects, upfronts and newfronts, programmatic advertising, reputation and trust.
Proprietary Solutions
We develop customized intelligence that addresses a client’s particular business case or specific use case. This can take the shape of market opportunity studies, thought leadership, vertical analysis, brand positioning, and go-to-market effectiveness.
Expert Communities
Curated expert communities developed from our AdPROs network can be activated on-demand through roundtables, one-on-one interviews, and customized surveys to deliver agile insights on specific needs, projects, interests, and topics.
Let Us Walk You Through The Effect These Insights Have On Your Business…
…or Contact Us Regarding Any Of Our Market Reports And Team Analysis.
A member of our Consulting or Business Intelligence our team will be in touch to address your request.
Fill out the form above or feel free to contact me directly by using the email address below. I look forward to hearing from you!
Frank.Papsadore@AdvertiserPerceptions.com
Frank Papsadore
EVP Marketing
Advertiser Perceptions