25+ years uncovering what advertisers really think.
A seasoned group of unbiased industry experts actively interpreting the motivations, perceptions, and intentions of media buyers — so the world's top media, ad tech, and martech companies can act with confidence.
Success isn't the data — it's what experts do with it.
Decades of real-world ad industry experience: ad spending, running sales teams, working as a publisher, launching media brands. The most valuable asset a media brand or ad tech company can have in their arsenal.
What we stand for — every project, every conversation.
Leadership
Our culture embraces top-tier talent and curates the next generation of industry influencers.
Personalization
Our process is nimble enough to address constantly changing market conditions and ensure that each client request is verified to meet their needs.
Responsiveness
Relevance and responsiveness go hand-in-hand. Our team is always ready to act, ensuring timeliness and trusted results on behalf of our clients.
Trust
To be considered the best in the industry, trust begins from the inside out. Our team is tested daily to analyze, question, and validate all strategies before they're activated.
Seasoned industry experts leveraging their marketplace network.
Leadership Team
Business Intelligence Team
A proven team delivering smart solutions.
Hub Team
Powering AP’s Ad Insights Hub — syndicated research, forecasts, and AI-enabled tools.
Research Operations Team
Operational excellence behind every study, from fielding to final report.
Sales Team
Trusted partners connecting clients to the right research solutions.
Want to work with this team?
Whether you're looking to commission research or join our group, we'd love to hear from you.