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New research finds advertisers questioning LiveRamp’s independence following Publicis’ announced acquisition. Identity partners face growing scrutiny as buyers consider alternatives and walled…
Read →: Only 31% Trust LiveRamp’s Independence – Here’s What That Means for Ad TechAI-powered advertising tools are helping businesses in Mexico streamline operations and free up resources for growth. The joint research explores how these…
Read →: How Artificial Intelligence (AI) Use for Advertising Drives Growth and Longevity for Mexico BusinessesLocal targeting has become a central media-planning priority, with advertisers investing more in community-relevant campaigns. New research examines how local relevance builds…
Read →: The New Era of Local Advertising: Building Trust When & Where it Matters MostAdvertisers are tightening standards for made-for-advertising and AI-generated inventory, yet performance pressures still encourage some use of questionable placements. The latest Trust…
Read →: Advertisers Remain Conflicted in Media Trust and Ad PrioritiesPodcasting is attracting more audio investment and increasingly competing for the attention once reserved for television. Advertiser research shows how video podcasts…
Read →: Podcasting: The New TV?Despite strong engagement and encouraging returns, audio remains overlooked in many media plans. Recent research challenges outdated assumptions about radio and digital…
Read →: Why Audio Ads Aren’t Getting The Air Time They ShouldNew research on out-of-home advertising shows digital formats gaining momentum as brands seek more flexible targeting and measurement. The findings highlight the…
Read →: Out-of-Home Advertising in 2026: Three Takeaways From Our Latest ResearchAI was hard to miss in 2026 Super Bowl advertising, but disclosure expectations remain unsettled. Advertiser research examines adoption of AI creative…
Read →: Yes, AI Clearly Left Its Mark on the 2026 Super BowlHow do you determine if your company is hitting all the marks, from promoting your brand to product delivery?
Read →: Building a Strong Framework for Brand HealthResearch explores how personalized digital advertising helps Brazilian businesses connect with customers and make marketing more relevant. It also examines the importance…
Read →: New Study Highlights the Benefits of Personalized Ads to Brazil BusinessesMeasurement helps US businesses understand advertising effectiveness and allocate budgets. Research with businesses, advertisers and publishers explores how privacy restrictions can change…
Read →: How Privacy Laws Impact Digital Ad Measurement and Performance for American BusinessesNet Promoter Score (NPS) centers around a key question: How likely are customers to recommend your company, rated on a scale of…
Read →: To Promote or Not Promote NPS?