The Ad Industry’s #1 Source of Data-driven Business Insights
Advertiser Perceptions is the global leader in research-based business intelligence for the advertising, marketing, and ad technology industries. Our expert staff delivers an unbiased, research-based view of the advertising market with analysis and solutions tailored to your specific KPIs and business objectives. These insights provide you with the confidence to make the very best organizational, sales, and / or marketing decisions, driving greater revenue and increased client satisfaction.
The Most Sought-After Ad Industry Speakers
Our team is well versed in panel moderation, interviews, research presentations, and much more. We conduct industry-wide webcasts, videos and live interviews with our list of sought-after opinion leaders. We also speak on behalf of our clients all the time – including work for Google, Microsoft, Pubmatic, Pinterest, Disney, ESPN, Meredith, Cumulus and others.
As the advertising industry’s leading research, analysis, and business intelligence firm, we have a variety of speakers, experts on the topics of most importance to your audience, backed up with proprietary research polling the industry’s leading brand marketers and agency professionals.
Our Speakers
Randy Cohen, CEO & Co-Founder
Co-Founder Randy Cohen’s marketing, research and management experience spans more than 30 years, having held management positions in advertising, media and technology. Over the past dozen years, he has developed the products and approach to deliver actionable results for the leading media companies around the world. He leads many of our largest client engagements, including Meredith, ESPN and Turner. Early in his career, he was responsible for strategic planning and consumer advertising research at Grey Advertising. During his 10 years at Ziff Davis, Randy was well-known for successfully directing research and marketing for the company’s consumer and business publications.
Areas of Expertise:
- Ad Industry History, Practices, Players
- Media Brands and Agencies
- Brand Marketing
- Media/Advertising Sales & Account Servicing/Support
Andy Sippel, EVP Media
Andrew is a seasoned media executive with more than 25 years of extensive sales and marketing experience including digital, magazines, newspapers, radio, cable and broadcast television. He has run large sales and marketing organizations including ESPN, The Wall Street Journal and USA Today Sports. While at ESPN, he was a key part of the team that created the first true multi-media sales organization focused on helping marketers create first class sports marketing solutions. At Advertiser Perceptions, Andrew is focused on working with clients such as Warner Brothers, Hulu, Turner, and AT&T.
Areas of Expertise:
- Client and Advertiser Experiences
- Media/Advertising Sales & Account Servicing/Support
- Branded Content
- Customer Experience
- CTV
- TV Measurement
- Addressable Linear TV
- Upfront/NewFront Spending
- Media Consolidation
- Video Convergence
Erin Firneno, P Business Intelligence
Erin joined Advertiser Perceptions in 2014 bringing 20+ years media research expertise. Erin has extensive experience conducting strategic research on the value and effectiveness of TV and digital media as advertising platforms. A published thought leader, Erin advises leading media companies on important marketing trends and industry dynamics.
Erin has deep expertise in market research and has led the research work at advertising sales organizations, including The New York Times. At Advertiser Perceptions, Erin is focused on working with clients such as WarnerMedia, Hulu, Roku, Snapchat and Dotdash Meredith.
Areas of Expertise:
- CTV
- TV Measurement
- Addressable Linear TV
- Upfront/NewFront Spending
- Media Consolidation
- Video Convergence
John Bishop, P Business Intelligence
John brings 20 years of research, agency and media experience to the Advertiser Perceptions team. Partnering with clients to inform their decision-making through business intelligence and consumer insights, he has consulted for and presented to dozens of Fortune 500 companies including Microsoft, AB InBev, IBM, AT&T, Google, Disney, Ford, & Bose. Whether overseeing research strategy and execution, leading client relationships or providing subject matter expertise, John keeps an eye on how market trends will impact the B2B ecosystem and consumer behavior.
Areas of Expertise:
- Identity (third-party cookie deprecation, user privacy & data use)
- Addressable TV
- Consumer Media Trends/Behavior
- Social Commerce
- Upfront/NewFronts
- CTV/OTT/Streaming
- Gaming/eSports
- Non-Media Industry Trends (healthcare, fintech)
Lauren Fisher, M Business Intelligence
Lauren has more than a decade of experience advising leading media companies on important digital marketing trends and industry dynamics. Prior to joining Advertiser Perceptions, Lauren served as a lead analyst at research firm eMarketer, where she covered topics including programmatic advertising, measurement, privacy, customer experience and identity. Prior to eMarketer, Lauren spent several years at B2B search engine Business.com in product and marketing roles. Lauren is a passionate industry speaker and a proud Penn State graduate.
Areas of Expertise:
- Programmatic advertising
- Identity and its impact on future advertising strategies
- Digital privacy
- Customer Experience
- Ad Quality Issues (e.g., ad fraud, brand safety)
- Measurement and attribution
Nicole Perrin, P Business Intelligence
Nicole Perrin comes to Advertiser Perceptions with a background in digital advertising, content marketing, and editorial. Nicole has spent more than a decade synthesizing information to help professionals understand the most important trends in digital advertising. Most recently, Nicole was a lead eMarketer analyst at research firm Insider Intelligence, where she wrote about topics including digital ad spending, identity, and retail media advertising. In various roles at eMarketer/Insider Intelligence Nicole has also published in a variety of media including podcasts, webinars, and newsletters.
Areas of Expertise:
- Programmatic Advertising
- Identity (audience targeting, measurement, cross-device, DMPs/CDPs, authentication)
- Ad Targeting (including audience and other forms of targeting)
- Privacy (including legislation/regulation, industry policy)
- Ad Measurement and revenue attribution
- Ad Quality (including fraud, brand safety/suitability)
- Retail Media (including on-site, off-site, and in-store)
Sarah Bolton, VP Business Intelligence
Sarah has more than two decades of experience helping media companies maximize growth, spanning both B2B/advertising sales as well as consumer usage. Sarah held marketing leadership positions at CBS-owned digital properties CNET and GameSpot, as well as Dwell Magazine before her joining Advertiser Perceptions consulting practice, helping executives at the world’s leading media companies use data-validated insights to drive business success. Sarah is a sought-after industry thought leader, with expertise spanning multiple fast-moving areas of digital media and marketing — brand and performance advertising, social media, video, mobile, trust and brand suitability, and myriad ad technologies that underpin the media ecosystem.
Areas of Expertise:
- Trust
- Digital Safety/Content Policy (disinformation, hate speech, bullying, etc.)
- Data Privacy
- Brand Safety
- SMB Advertising
- Paid Content/Influencer Marketing
- Ad Fraud/Non-Human Traffic
- Inclusive Marketing
- AR/VR: New Brand Storytelling Formats
- Mobile Advertising
- Brand vs. Performance Advertising
- Media/Advertising Sales & Account Servicing/Support
- Industry Marketing for Ad-Revenue Supported Businesses
Stuart Schneiderman, VP Business Intelligence
Stuart is a 20-year media research veteran leading custom research projects at Advertiser Perceptions. In prior professional roles, he has occupied leadership positions at Viacom, Time Inc., The Associated Press and the Online Publishers Association (OPA). His experience and focus is centered around analytics, measurement, media behavior and ad sales research. Stuart is a frequent industry speaker whose research is featured in several consumer and industry publications. Prior to his media career, he was a political scientist and published author at Florida State University.
Areas of Expertise:
- Measurement
- DSP/programmatic
- CDP
- Video
- Retail Advertising
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Book An Expert
If you’d like one of our ad industry experts to speak at your event, contact us by filling out the form below.
Trust in Advertising Video
We’ve brought together four industry experts from Microsoft, Vox, Dentsu and Prudential to discuss the importance of TRUST in advertising. Click the image below to watch the full discussion.
Podcast
This week, advertising OG’s Andy Wiedlin and Kevin Mannion sit down to talk digital privacy, politics place in advertising, and what a cookieless future looks like for Google.
Covid Webcast
The Coronavirus pandemic completely upended the U.S. advertising market. It has had substantial effects on people’s lives and livelihoods, and it has entirely transformed the way companies do business. In the advertising industry, we’ve all felt the immediate effects: Cancelled events, meetings and business trips. Work-from-home mandates that include hunkering down inside our houses and apartments alongside our entire families. And yes, even paused and pulled advertising campaigns.
QuickLook Video – Racial Injustice
Join us as we explore how advertisers are responding to the current movement for racial equality: what they’ve done so far, their beliefs about business impact and risk underlying those responses, and what this might mean for brand suitability policies going forward.
Programmatic I/O
What does a leading data management platform (DMPs) do in the minds of advertisers that others do not? What do even the leaders need to do better? In this session, Kevin Mannion of Advertiser Perceptions looks at market findings.