Eric Haggstrom

Eric Haggstrom partners with clients to design, manage, and deliver custom quantitative and qualitative research across the media industry. Eric also manages work related to market sizing and financial forecasting for the media industry. He primarily works with streaming TV, retail media, and creator marketing focused firms, as well as the ad tech that connects it all. Additionally, Eric leads Advertiser Perceptions’ industry-focused research and the firm’s macroeconomic research.

Prior to joining Advertiser Perceptions, Eric worked in research roles at eMarketer, Insider Intelligence, and Forrester covering media, tech, advertising, and retail. He is a frequent presence at industry conferences and in trade publications.