Tricia Hoff

Tricia Hoff is an insights leader dedicated to helping brands understand customer behavior and the competitive landscape to drive strategic growth. Currently at AP, her career includes leading B2B research initiatives for Yahoo’s search, native, and programmatic ad platforms, as well as driving brand and advertising research at Millward Brown and Hall & Partners.

Tricia specializes in bridging the gap between data-driven research and actionable business strategies across product, sales, and marketing.