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Why Do Media Providers Need the Trust Report?
The influence of trust and brand safety on advertiser selection of media providers is at an all-time high. The Advertiser Perceptions Trust in Advertising Report helps Media / Advertising providers quantify the stakes, understand the rules, and make informed decisions to adapt their go-to-market and client service approach as brand and agency priorities evolve to more ethical media investment.
Highlights from The Trust in Advertising Report:
- Priorities: Trust is top of mind again for advertisers. Performance still drives investment decisions, but not to the exclusion of trust and safety.
- Pressure to de-fund disinformation and fraud intensifies: In the wake of recent industry exposés, advertisers can’t afford to look away from the consequences of excessive complexity and opacity in the programmatic and walled garden ecosystems.
- Values-driven marketing priorities and practices: More advertisers are walking their talk when it comes to proactively funding quality news sources
- Trust profile ratings: Which of the major media platforms rated highest for elements of trust and brand safety, company reputation and positive impact on society
Talk to us about how we can help you find sales & marketing opportunities while avoiding obstacles with this latest trend in advertiser decision-making. Fill out the form on this page and one of our Business Intelligence Consultants will set up a time to chat.
Let Us Walk You Through Trust and Brand Safety’s Affect On Your Business…
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