Advertiser Perception’s 2025 Predictions are In!

Looking Ahead to the Next Year in Advertising

Advertiser Perceptions shares its outlook for 2025, including anticipated developments across media, advertising and ad tech. The predictions build on the team’s assessment of how 2024 is closing.

By: Lauren Fisher | October 2024

Key Takeaways

The Outlook Is EvolvingAnalysts identify trends shaping the next year of advertising.
Multiple Channels MatterThe outlook considers developments across the wider media ecosystem.
Planning Starts EarlyThe predictions are designed to inform decisions for the coming year.

Prediction season is here!

If you missed us last week live, you can still catch our on-demand webinar: AP Presents: 2025 Predictions.

In this fast-paced presentation, we share where 2024 will net out and what we’re betting on for 2025, including our takes on:

Regulation and antitrust
AI promise – and push back
Growth of women’s sports
CTV advertising and SMBs
Retail media platforms and what’s next
Major players like Apple, Disney, Amazon and Peacock and the path to future engagement

Oh, and we’ll also discuss how we did with our 2024 predictions [spoiler alert: We predicted some big ones that came true!]

Topics: Ad Spending Industry Trends

Lauren Fisher

GM, Business Intelligence

Advertiser Perceptions

View Team Profile →

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