Lauren Fisher
Function vs. Title
We see it a lot: Media companies and ad tech firms want to understand how their brand is perceived or better understand advertiser perceptions of some aspect of the advertising…
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American Companies Use AI in Advertising to Streamline and Grow Their Businesses
US companies, including small businesses, are using AI to streamline advertising and everyday operations. Research explores how automation and personalization can make marketing more accessible and efficient.
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Advertiser Perception’s 2025 Predictions are In!
Advertiser Perceptions shares its outlook for 2025, including anticipated developments across media, advertising and ad tech. The predictions build on the team’s assessment of how 2024 is closing.
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Balancing Regulation and Growth Opportunities for Small and Medium Sized Businesses
Research with the Connected Commerce Council and Google examines how data-driven advertising supports American businesses. It considers the connection between personalized ads, business performance and regulatory choices.
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Changing Agency Dynamics: How Shifts in Ad Spending and the Role of AI in Media Buying and Planning Are Changing the Agency-Marketer Relationship
Agency and marketer relationships are evolving as spending patterns shift and AI enters media planning. The analysis considers the roles of holding companies, independent agencies and direct brand buying.
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