John Bishop
The New Era of Local Advertising: Building Trust When & Where it Matters Most
Local targeting has become a central media-planning priority, with advertisers investing more in community-relevant campaigns. New research examines how local relevance builds trust and which channels deliver it.
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Podcasting: The New TV?
Podcasting is attracting more audio investment and increasingly competing for the attention once reserved for television. Advertiser research shows how video podcasts and audience engagement are changing the channel’s role.
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Why Audio Ads Aren’t Getting The Air Time They Should
Despite strong engagement and encouraging returns, audio remains overlooked in many media plans. Recent research challenges outdated assumptions about radio and digital audio performance.
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Gaming Advertising 2024: Top Takeaways from our Latest Report
New gaming advertising research shows how advertiser perceptions of the channel are changing. The report explores reach, return on investment and opportunities for brands to engage gaming audiences.
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