Author
Brenna Smith
Blog
Only 31% Trust LiveRamp’s Independence – Here’s What That Means for Ad Tech
New research finds advertisers questioning LiveRamp’s independence following Publicis’ announced acquisition. Identity partners face growing scrutiny as buyers consider alternatives and walled gardens.
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Blog
Advertisers Remain Conflicted in Media Trust and Ad Priorities
Advertisers are tightening standards for made-for-advertising and AI-generated inventory, yet performance pressures still encourage some use of questionable placements. The latest Trust in Advertising research explores the gap.
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Blog
Out-of-Home Advertising in 2026: Three Takeaways From Our Latest Research
New research on out-of-home advertising shows digital formats gaining momentum as brands seek more flexible targeting and measurement. The findings highlight the channels and strategies influencing 2026 plans.
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