Top AP insights, data-driven and timely.

The Importance of Public Relations

Advertisers Are Using Addressable TV in Greater Numbers

Advertiser Perceptions study of advertisers familiar with Addressable TV shows majority buy it as much for brand awareness as transactions.

Advertisers Full Speed Ahead on Mobile – For Now

Advertiser Perceptions report shows audience remains the catalyst, programmatic buying is on the rise.

Trust Issues Weigh On Digital More Than Many Think

Advertiser Perceptions finds marketers growing even more cautious about ad spending with social platforms.

60% Of Advertisers Will Review Their Agencies In Next 12 Months

New AIR for Agencies Report from Advertiser Perceptions also finds one third of advertisers losing trust in agencies, while nearly half are…

Native Advertising Optimism Gain Momentum

Social networks lead the charge as more advertisers look to commit more money to native campaigns.