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Competing for consumer mindshare is a perennial challenge for marketers – one made all the more difficult as consumers continue to find…
Read →: What Is Inspiring Advertisers to Increasingly Adopt Native Advertising?Based on interviews with 483 advertisers in July, the new DSP Report from Advertiser Perceptions shows Amazon pulling ahead in usage, with…
Read →: Amazon Pulls Ahead In Latest Advertiser Perceptions DSP ReportBy Justin Fromm, Vice President Business Intelligence, Advertiser Perceptions
Read →: Who’s Afraid Of The Big Bad Blockchain?If advertising’s impact cannot be accurately measured, then media brands can’t effectively monetize their inventory, and advertisers will continue to hold back…
Read →: Advertisers Continue to Be Concerned Over Ad Measurement ROI, Fraud, InaccuracyVideo convergence is here. Video advertising convergence…not so much. Today’s consumer doesn’t differentiate between linear TV, digital video, and over-the-top options when…
Read →: Multi-Platform Solutions and Brand Safety are Key Drivers for Video Spending CopyVideo convergence is here. Video advertising convergence…not so much. Today’s consumer doesn’t differentiate between linear TV, digital video, and over-the-top options when…
Read →: Multi-Platform Solutions and Brand Safety are Key Drivers for Video SpendingWhat does a leading data management platform (DMPs) do in the minds of advertisers that others do not? What do the leaders…
Read →: What Does a Good DMP Look Like??Presented by: Kevin Mannion, Chief Strategy Officer, Advertiser Perceptions
Read →: What Does a Good DSP Look Like?Majority of marketers and agency professionals see events as more useful than individual meetings and attend for key intelligence and networking –…
Read →: Advertisers: Upfront / NewFront Needs to Address Critical Audience Issues