News
Building a Strong Framework for Brand Health
How do you determine if your company is hitting all the marks, from promoting your brand to product delivery?
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To Promote or Not Promote NPS?
Net Promoter Score (NPS) centers around a key question: How likely are customers to recommend your company, rated on a scale of 0 to 10?
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Function vs. Title
We see it a lot: Media companies and ad tech firms want to understand how their brand is perceived or better understand advertiser perceptions of some aspect of the advertising…
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B2B vs. B2C Advertising Research: How to Rightsize Expectations on Sample Size
B2B advertising research involves a much smaller, more specialized population than consumer research. The article explains why representative sample quality matters more than applying consumer-study sample-size expectations.
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Tariffs Are Here: What Advertisers, Media, and Ad Tech Companies Need to Know Now
New US tariff announcements introduce uncertainty for advertisers, media companies and ad tech providers. The analysis considers potential effects on business costs, margins and marketing budgets.
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Is AI Ready for Primetime?
Advertiser Perceptions examines whether generative AI can support advertising research and where its outputs fall short. The piece weighs practical usefulness against the need for reliable methodology and validation.
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American Companies Use AI in Advertising to Streamline and Grow Their Businesses
US companies, including small businesses, are using AI to streamline advertising and everyday operations. Research explores how automation and personalization can make marketing more accessible and efficient.
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Advertisers in the UK, France, Germany, Japan and Brazil express optimism for 2024 ad spending as Q4 progresses
Advertisers across five major international markets express cautious optimism about upcoming ad budgets. Their plans emphasize audience reach and growing investment in social, search, retail media and CTV.
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Advertiser Perception’s 2025 Predictions are In!
Advertiser Perceptions shares its outlook for 2025, including anticipated developments across media, advertising and ad tech. The predictions build on the team’s assessment of how 2024 is closing.
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Balancing Regulation and Growth Opportunities for Small and Medium Sized Businesses
Research with the Connected Commerce Council and Google examines how data-driven advertising supports American businesses. It considers the connection between personalized ads, business performance and regulatory choices.
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