Videos
CTV: Is Ad Spend Keeping Pace With Changing Viewing Habits?
Despite perceptions that cord-cutters will make the TV future ad-free, connected TV (CTV) expands the frontier for advertising. And there are growth opportunities for advertisers and publishers, according to insight…
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2020 Upfront / NewFronts Report
Due to the pandemic this year’s Upfront season was very different. Events were canceled and media companies had to quickly develop new ways to promote their offers. And brands and…
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Customer Data Platform Report: Q1 2020
Emphasis on first-party data has inevitably led to greater focus on systems and solutions capable of storing, analyzing and activating such data. Enter the customer data platform (CDP), a packaged…
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Advertising and Racial Justice: Q1 2020
With national attention on the reenergized movement against police brutality and racial injustice, advertisers have been navigating multiple brand risks — from being seen as not doing or saying enough,…
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Trust In Advertising Report: 2H 2020
For the past several years, the advertising industry has reckoned with a growing mandate to restore trust across the ecosystem, covering a range of issues from ad fraud to data…
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The Coronavirus Effect on Advertising Report: Q3 RESTART EDITION WAVE 5
New findings from our Coronavirus research tells us that Q3 2020 is looking like the ad industry’s restart. But just how quickly or aggressively advertisers come back depends on a…
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The Coronavirus Effect on Advertising Report: UPFRONT EDITION WAVE 4
The Upfront / NewFront markets have been subject to cancellations and unprecedented changes in long-term ad spending. In this video, we’ll explore the deep effects of the Coronavirus pandemic on…
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The Coronavirus Effect on Advertising Report: PROGRAMMATIC EDITION WAVE 4
The Coronavirus has had a dramatic effect on advertising of all kinds. The programmatic market, in particular, has experienced remarkable changes. In this video, we'll explore and dive deeply into what…
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