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Function vs. Title
We see it a lot: Media companies and ad tech firms want to understand how their brand is perceived or better understand…
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Blog Archive
Expert Opinion Blog Series.
Blog
B2B vs. B2C Advertising Research: How to Rightsize Expectations on Sample Size
B2B advertising research involves a much smaller, more specialized population than consumer research. The article explains why representative sample quality matters more…
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Tariffs Are Here: What Advertisers, Media, and Ad Tech Companies Need to Know Now
New US tariff announcements introduce uncertainty for advertisers, media companies and ad tech providers. The analysis considers potential effects on business costs,…
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Blog
Is AI Ready for Primetime?
Advertiser Perceptions examines whether generative AI can support advertising research and where its outputs fall short. The piece weighs practical usefulness against…
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Blog
American Companies Use AI in Advertising to Streamline and Grow Their Businesses
US companies, including small businesses, are using AI to streamline advertising and everyday operations. Research explores how automation and personalization can make…
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Blog
Advertisers in the UK, France, Germany, Japan and Brazil express optimism for 2024 ad spending as Q4 progresses
Advertisers across five major international markets express cautious optimism about upcoming ad budgets. Their plans emphasize audience reach and growing investment in…
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Advertiser Perception’s 2025 Predictions are In!
Advertiser Perceptions shares its outlook for 2025, including anticipated developments across media, advertising and ad tech. The predictions build on the team’s…
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Blog
Balancing Regulation and Growth Opportunities for Small and Medium Sized Businesses
Research with the Connected Commerce Council and Google examines how data-driven advertising supports American businesses. It considers the connection between personalized ads,…
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Gaming Advertising 2024: Top Takeaways from our Latest Report
New gaming advertising research shows how advertiser perceptions of the channel are changing. The report explores reach, return on investment and opportunities…
Read →: Gaming Advertising 2024: Top Takeaways from our Latest Report