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“Trust allows relationships to compound. When you don’t have to re-evaluate people or worry about protecting yourself all the time, you go…
Read →: Advertiser Trust Opens New and Unimagined PossibilitiesMore advertisers than ever are considering investment in podcasting. That’s the finding of research commissioned by Cumulus / Westwood One and conducted…
Read →: Podcast Conversion Ratio Increasing SteadilyIf you’re a media seller, you’re tapped into the current that crackles in our industry, particularly around controversial topics like data, privacy,…
Read →: Media Sellers: Zero Party Data Is Your Next Competitive OpportunityFor the last several years, advertisers have leaned harder and harder on data to inform decisions, from strategic planning to media buying…
Read →: Matchmakers: How Media Sellers Can Help Advertisers Marry Art and ScienceDear Media Sellers: It’s not your imagination, advertisers are more dependent on data – more than anything else – for the best…
Read →: Master of Metrics: 5 Keys to Becoming a Preferred Media PartnerLast month, we asked more than 300 advertisers whether they plan to increase spending this year. The majority said yes, with brand…
Read →: Advertisers To Increase Spending in 2019 – Lions’ Share to Paid Media and MartechLast month, we asked more than 300 advertisers whether they plan to increase spending this year. The majority said yes, with brand…
Read →: Advertisers To Increase Spending in 2019 – Lions’ Share to Paid Media and MartechAdvertiser Perceptions finds more advertisers increasing video advertising across all platforms, despite persistent concerns over measurement and safety.
Read →: Why Video Won’t Kill The TV StarLast week we had the honor of moderating an engaging panel at AdExchanger’s Industry Preview 2019. A complimentary video recording of the discussion…
Read →: The Power Of Participation-Based Marketing