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The usage of supply path optimization (SPO) among advertisers is up significantly from 2022, as advertisers have started to figure out how…
Read →: SPO Growth on the Rise: What Does This Mean for The Advertising Industry?Mobile gaming is a massive opportunity for advertisers to reach consumers, but many are still not taking advantage of it. This is…
Read →: It’s Time for Advertisers to Embrace Mobile GamingFormer MediaRadar director to lead client relationships for strategic market intelligence firm
Read →: Advertiser Perceptions Names Jacqueline Baranov Vice President of ConsultingRates of inflation may be falling around the world, but advertisers are still feeling the effects, along with problems from the rising…
Read →: Inflation May Be Fading, But Rising Interest Rates Are Still Disrupting Ad Spend WorldwideVideo (TV) advertising came into being right around 1941. Nearly 15 years later, ad spending reached $1billion. Video advertising evolved from black…
Read →: Advertisers – And Media – Are Waking up To the Latest Evolution of VideoThink about it… A breakneck shift in focus to AI for big tech companies. A prolonged writers’ strike impacting an already challenged…
Read →: More Advertisers Considering VR/AR Advertising for Improving Brand Engagement and AwarenessChatGPT is seemingly everywhere, with everyone from toddlers to their grandparents asking it questions. Generative AI, specifically, has captured the imagination of…
Read →: Advertisers Are Captivated by The Possibilities Generative AI May UnlockThe Writer’s Guild of America started its strike on May 1 to negotiate on a number of issues including pay, streaming residuals…
Read →: Writer’s Strike Hasn’t Yet Impacted Television Ad Spend, But That Could ChangeFrom Microsoft’s Retail Advertising Network to Walmart Connect to Best Buy’s Criteo DSP partnership, the retail media space has experienced tremendous growth…
Read →: Retail Media Success Starts with Measurement