Our content helps advertising, media, and ad tech professionals achieve optimal sales and marketing results — with data-driven, in-depth industry knowledge.
Five years of Trust in Advertising research reveal both progress and persistent challenges in brand safety and publisher quality. Advertisers continue balancing…
Read →: Trust in Advertising: Have Advertisers Moved the Needle on Supporting Brand Safety, News Integrity and Quality Publishers?Agency and marketer relationships are evolving as spending patterns shift and AI enters media planning. The analysis considers the roles of holding…
Read →: Changing Agency Dynamics: How Shifts in Ad Spending and the Role of AI in Media Buying and Planning Are Changing the Agency-Marketer RelationshipOffsite retail media is gaining share as retailers’ data powers ads across the broader advertising ecosystem. The analysis explains how onsite and…
Read →: US Retail Media: Offsite Ad Investment on the Rise As We Move Through the Remainder of 2024Research examines how personalized digital advertising helps US businesses find customers, increase revenue and improve marketing effectiveness. It also considers the potential…
Read →: New Study: How Personalized Digital Ads Help US BusinessesAdvertiser Perceptions forecasts a stronger year for US advertising after several years of uneven growth. The analysis examines factors supporting a projected…
Read →: US Ad Spending to See Double-Digit Growth in 2024: Three Reasons WhyThe inaugural US Ad Market Outlook forecasts rapid retail media growth, particularly in offsite programmatic placements. The report places retail media in…
Read →: Retail Media Will Represent a Fifth of US Ad Spending in 2024Advertiser Perceptions launches the AP Ad Insights Hub, combining research reports, market intelligence and forecasts in one subscription. The offering is designed…
Read →: Advertiser Perceptions Introduces AP Ad Insights HubAdvertiser Perceptions analysts outline predictions for the year ahead, spanning news, sustainability, CTV, emerging technology and commerce media. Their perspectives highlight how…
Read →: Advertiser Perceptions Predicts: Here’s What’s in Store for ‘24Research finds corporate responsibility and brand values playing a larger role in advertising decisions. The analysis explores how marketers balance social commitments…
Read →: Corporate Responsibility and Brand Values Drive Advertising Decisions