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onflicting speeds. On one hand, there‘s a rush to catch up with streaming and heightened desire for cross-screen activation and measurement. On…
Read →: OPINION: Changing Buyer-Seller Relationships Offer TV Networks a Three-Phase OpportunityAdvertiser Perceptions finds that US mobile app advertisers prefer to buy advertising in social media, lifestyle and entertainment apps. Only 30% of…
Read →: Most Mobile App Advertisers Have Yet To Dip Their Toe In Games Despite Access To Target AudienceAdvertiser Perceptions finds advertisers building first-party models for contextual and cohort-based targeting while they turn to platforms including Google and Facebook for…
Read →: Third Party Data Declines As Advertisers Try New Targeting StrategiesAs the Medium Becomes a Mainstream Buy, it Faces Mainstream Pressures.
Read →: Podcasts Reach An Inflection PointInformation Integrity is Becoming a Baseline Filter for Media Buying
Read →: Advertiser Trust Can Enhance Media Brand SuitabilityAdvertisers can’t get enough video, so they’re upping their ad budgets to make room for more connected, digital and linear TV, including…
Read →: The Rising Video Tide Lifts All BoatsWe polled our panel of US advertisers in January to understand what resonates when researching and choosing media partners. Below, you’ll find…
Read →: Advertiser Perceptions Quarterly NewslettersAdvertiser Perceptions finds most retail advertisers are running more digital and in-store ads, while nearly 70% already use or are testing live…
Read →: Holiday Season Rebound For Digital Retail AdvertisingAdvertisers pay rising premiums to lock in premium content, prioritize CTV, and plan to attend future in-person events.
Read →: REPORT: How 2021 Changed the Upfronts