Blog
CTV’s Big Moment Is At Hand
Connected TV (CTV) has become a mainstay in advertisers’ video strategies, and most advertisers are betting bigger on the medium this year.…
Read →: CTV’s Big Moment Is At HandTop AP insights, data-driven and timely.
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Blog Archive
Expert Opinion Blog Series.
Blog
How Advertisers Are Solving for Identity in a Cookieless Future
THE IDENTITY LANDSCAPE IS FULL OF OPPORTUNITY FOR ADVERTISERS
Read →: How Advertisers Are Solving for Identity in a Cookieless Future
Blog
Digital Retail Advertising Set To Soar
Advertiser Perceptions finds spending increasing and expanding across media types.
Read →: Digital Retail Advertising Set To Soar
Blog
Mobile Advertisers Push New Forms of Content with Identity Solutions in Flux.
Mobile advertisers aren’t stuck in neutral as online identity solutions flux; their push to strike a balance between one-to-one targeting and the…
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Blog
Report: Advertisers Aren’t Ready for IDFA Drop
As Apple readies to require iOS apps to ask users for permission to collect and share their data with advertisers, starting this…
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Blog
CTV Keeps TV Networks a Priority in Expanding Video Landscape
Think streaming networks will displace TV giants? Think again.
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Videos
2020 Upfront / NewFronts Report
Due to the pandemic this year’s Upfront season was very different. Events were canceled and media companies had to quickly develop new…
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News
REPORT: CDPs COMING OF AGE
A new report from Advertiser Perceptions and Treasure Data clarifies the extent to which marketers are using and benefitting from Customer Data Platforms (CDPs). The report finds CDPs are…
Read →: REPORT: CDPs COMING OF AGE
News
REPORT: CDPs COMING OF AGE
NEW YORK (October 7, 2020) – A new report from Advertiser Perceptions and Treasure Data clarifies the extent to which marketers are…
Read →: REPORT: CDPs COMING OF AGE