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Most of us are still off balance, uncertain about what’s next in a world battling a pandemic. Advertisers are stuck in a…
Read →: Partner, Pivot, Pit Stop, Plan: Advertisers Need You Now More Than EverWhile TV continues to be one of the best reach vehicles for advertisers, we’ve found that since 2010 the linear TV audience…
Read →: Video Strategy in the Age of vMVPDs, SVOD and AVODSurprisingly, 50% of advertisers have no plans to use AI in marketing, according to a January study by Advertiser Perceptions. That’s 14%…
Read →: Contrary to Hype, Advertisers Divided on AIWhen we do custom research for media sellers like Spotify, Microsoft and Google, the results range from the expected to the shocking.…
Read →: Medium-Sized Ad Budgets Are Your Key To Incremental Growth in 2020More than 90% of local retailers and two-thirds of national advertisers are poised to put more money into FM radio when geo-targeting,…
Read →: Study: Main Street and Madison Avenue Primed to Zone Target Audiences on FM RadioWhen we talk to advertisers about their pain points, the top things that trouble them all have to do with measurement:
Read →: Ad Measurement: It’s Time For a Disruptive SolutionAdvertiser Perceptions Chief Strategy Officer Kevin Mannion spoke recently at the AdExchanger Programmatic I/O Conference in New York City.
Read →: New: And Then There Were Three…In the heat of August, a neighborhood lemonade stand is making money hand over fist. Across the street, a young entrepreneur sets…
Read →: More Than Just Media: Win Clients with Strategic Partnering