We recently surveyed advertisers on how they use and will use AI and machine learning in advertising, and who they see as market leaders and why. This AP3 discusses and debates our results with Tricia Hoff, Nicole Perrin and John Bishop tackling 3 big questions:

  1. What do we make of the high adoption levels of these technologies for advertising, combined with their relatively low trust?
  2. What are the most popular ways advertisers use AI?
  3. With most advertisers adopting endemic solutions, what does this mean for the industry?