In this episode we look at recent research we conducted on how advertisers approach breaking through the clutter, and the implications of AI. Tricia Hoff, Lauren Fisher and John Bishop discuss the research findings by addressing these questions:
1. How has it gotten easier or harder for digital advertising to break through a cluttered market?
2. What stood out regarding the tactics advertisers take to build salient campaigns? Do traditional tactics like quality creative, strong brand narratives and high impact ad placement still work in the AI era?
3. What does this mean for advertisers’ ability to break through the clutter and the relationship between advertising and increased AI content?