In this episode, we discuss intellectual property’s value and the opportunities it creates for media companies. John Bishop, Eric Haggstrom and special guest Suzanne Persechino, SVP of Revenue Research at A+E Global Media, address these questions:
1. How does IP help minimize risk and maximize value for publishers and media companies when thinking about reaching their audiences?
2. Knowing that we live in a time in the industry where everything must be measurable, why is investing in IP a smart strategy for publishers?
3. Are advertisers and media companies just chasing ROI, or are they also trying to create content that becomes a cultural moment and enters the zeitgeist?