In this episode, we discuss the impact of AI chatbots and AI summaries on search advertising. Our research shows that roughly half said AI chatbots and search summaries have impacted their search strategy. Tricia Hoff, Lauren Fisher and Nicole Perrin discuss their research findings and implications by addressing these questions:

  1. What strategies will advertisers adopt to respond to changes in the search landscape?
  2. How do we think AI chatbots and AI search summaries will change the competition?
  3. Who will be the winners and losers in the new search landscape?