In advance of the holiday season, we surveyed advertisers on whether they receive gifts from vendors and what, if any, impact gifts have on their advertising investments. This AP3 deep-dives on our survey results and experiences, with Lauren Fisher, Nicole Perrin and Stuart Schneiderman tackling 3 big questions:

  1. Based on your personal experiences or the research you’ve done over the years, does gift-giving matter?
  2. When it comes to gift-giving, where’s the happy medium, and what tips do you have for helping media companies and vendors stand out?
  3. What’s the most memorable gift you’ve received from a vendor, and did it impact your decision to work with them?