Welcome to Advertiser Perceptions’ AP3 series where three Advertiser Perceptions analysts explore three key questions that are on their minds. In this episode, our Business Intelligence team members Erin Firneno, Eric Haggstrom and Tricia Hoff discuss results from our most recent CTV Landscape Report. They explore such topics as where the market is going regarding shoppable ads’ adoption and use, how brands and publishers can integrate commerce into immersive storytelling and the potential for CTV to tap into performance-based budgets.