Advertiser Perceptions is excited to share our latest AP3 podcast, where three AP Business Intelligence Analysts explore three key questions. In this episode we look at the current state of identity solutions a few months after Google’s announcement that it would continue to support third-party cookies in Chrome, leaving the choice up to users whether to block them. The five-year back-and-forth on this decision has led advertisers to seek alternative solutions and have a greater focus on first-party data. Tricia Hoff, Lauren Fisher and John Bishop dive into the following questions:

  1. After this five-year journey, what is the state of identity solutions today?
  2. Why do advertisers continue to focus on first-party data, and are there concerns?
  3. What does this mean for alternative IDs, and what related trends do we see?