This AP3 discuss the biggest happenings at Cannes pertaining to media planning, with John Bishop, Lauren Fisher and Eric Haggstrom tackling 3 big questions:

    1. Does the continued push for efficiency, increasingly reliant on AI, data, and tech, inadvertently sacrifice effectiveness when considering the end-user/consumer experience?
    2. In this next chapter of media planning, where ROI is king, where do humans truly fit in and add unique value?
    3. Is short-termism in media planning eroding the relationships that consumers have with brands?