Topic
CTV
Blog
Advertisers in the UK, France, Germany, Japan and Brazil express optimism for 2024 ad spending as Q4 progresses
Advertisers across five major international markets express cautious optimism about upcoming ad budgets. Their plans emphasize audience reach and growing investment in social, search, retail media and CTV.
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Blog
Advertiser Perceptions Predicts: Here’s What’s in Store for ‘24
Advertiser Perceptions analysts outline predictions for the year ahead, spanning news, sustainability, CTV, emerging technology and commerce media. Their perspectives highlight how changing consumer and advertiser behavior could shape the…
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