Data & Privacy
Only 31% Trust LiveRamp’s Independence – Here’s What That Means for Ad Tech
New research finds advertisers questioning LiveRamp’s independence following Publicis’ announced acquisition. Identity partners face growing scrutiny as buyers consider alternatives and walled gardens.
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New Study Highlights the Benefits of Personalized Ads to Brazil Businesses
Research explores how personalized digital advertising helps Brazilian businesses connect with customers and make marketing more relevant. It also examines the importance of a balanced data and advertising framework.
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How Privacy Laws Impact Digital Ad Measurement and Performance for American Businesses
Measurement helps US businesses understand advertising effectiveness and allocate budgets. Research with businesses, advertisers and publishers explores how privacy restrictions can change those capabilities.
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Balancing Regulation and Growth Opportunities for Small and Medium Sized Businesses
Research with the Connected Commerce Council and Google examines how data-driven advertising supports American businesses. It considers the connection between personalized ads, business performance and regulatory choices.
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New Study: How Personalized Digital Ads Help US Businesses
Research examines how personalized digital advertising helps US businesses find customers, increase revenue and improve marketing effectiveness. It also considers the potential impact of limits on personalized advertising.
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