Topic
Programmatic
Blog
Advertisers Remain Conflicted in Media Trust and Ad Priorities
Advertisers are tightening standards for made-for-advertising and AI-generated inventory, yet performance pressures still encourage some use of questionable placements. The latest Trust in Advertising research explores the gap.
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Blog
US Retail Media: Offsite Ad Investment on the Rise As We Move Through the Remainder of 2024
Offsite retail media is gaining share as retailers’ data powers ads across the broader advertising ecosystem. The analysis explains how onsite and offsite spending differ and why the latter is…
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Blog
Retail Media Will Represent a Fifth of US Ad Spending in 2024
The inaugural US Ad Market Outlook forecasts rapid retail media growth, particularly in offsite programmatic placements. The report places retail media in context alongside CTV, linear TV and other channels.
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