Topic
Trust in Advertising
Blog
Advertisers Remain Conflicted in Media Trust and Ad Priorities
Advertisers are tightening standards for made-for-advertising and AI-generated inventory, yet performance pressures still encourage some use of questionable placements. The latest Trust in Advertising research explores the gap.
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Blog
Trust in Advertising: Have Advertisers Moved the Needle on Supporting Brand Safety, News Integrity and Quality Publishers?
Five years of Trust in Advertising research reveal both progress and persistent challenges in brand safety and publisher quality. Advertisers continue balancing performance goals against the risk of funding harmful…
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