Advertising
Advertiser Perceptions Predicts: Here’s What’s in Store for ‘24
Advertiser Perceptions analysts outline predictions for the year ahead, spanning news, sustainability, CTV, emerging technology and commerce media. Their perspectives highlight how changing consumer and advertiser behavior could shape the…
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Corporate Responsibility and Brand Values Drive Advertising Decisions
Research finds corporate responsibility and brand values playing a larger role in advertising decisions. The analysis explores how marketers balance social commitments with audience expectations and brand suitability.
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SPO Growth on the Rise: What Does This Mean for The Advertising Industry?
The usage of supply path optimization (SPO) among advertisers is up significantly from 2022, as advertisers have started to figure out how best to utilize SPO. They’ve found that it…
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It’s Time for Advertisers to Embrace Mobile Gaming
Mobile gaming is a massive opportunity for advertisers to reach consumers, but many are still not taking advantage of it. This is due, in part, to a lack of clarity…
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Inflation May Be Fading, But Rising Interest Rates Are Still Disrupting Ad Spend Worldwide
Rates of inflation may be falling around the world, but advertisers are still feeling the effects, along with problems from the rising interest rates central banks have used to combat…
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Advertisers – And Media – Are Waking up To the Latest Evolution of Video
Video (TV) advertising came into being right around 1941. Nearly 15 years later, ad spending reached $1billion. Video advertising evolved from black and white to color, sponsorships bloomed, screens got…
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Advertisers Are Captivated by The Possibilities Generative AI May Unlock
ChatGPT is seemingly everywhere, with everyone from toddlers to their grandparents asking it questions. Generative AI, specifically, has captured the imagination of advertisers and consumers alike thanks to the impressive…
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Writer’s Strike Hasn’t Yet Impacted Television Ad Spend, But That Could Change
The Writer’s Guild of America started its strike on May 1 to negotiate on a number of issues including pay, streaming residuals and methods of creative output. The strike has…
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Larger Ad Spenders: A Reprioritization of KPIs, Channels and Partners… or a Redefinition?
Reaching audiences and scale and driving meaningful ad results has become more difficult for advertisers as they navigate macroeconomic impacts , a changing identity landscape and trust and brand safety…
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With a Clearer Macroeconomics Picture in 2023, Advertisers Are Keen to Spend
Macroeconomic pressures have had a significant impact on advertiser budgets over the past few years, leading to less spend and smaller budgets. Our Macroeconomic Report in February 2023 found that…
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