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Advertiser Perceptions Predicts: Here’s What’s in Store for ‘24

Advertiser Perceptions analysts outline predictions for the year ahead, spanning news, sustainability, CTV, emerging technology and commerce media. Their perspectives highlight how changing consumer and advertiser behavior could shape the…

Multiple contributors · Jan 10, 2024 · 5 min read
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Advertisers – And Media – Are Waking up To the Latest Evolution of Video

Video (TV) advertising came into being right around 1941. Nearly 15 years later, ad spending reached $1billion. Video advertising evolved from black and white to color, sponsorships bloomed, screens got…

Advertiser Perceptions · Aug 8, 2023 · 3 min read
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