Advertiser Perceptions’ latest AP3 podcast tackles the market outlook for Out of Home advertising (OOH) in general, and Digital Out of Home (DOOH) in particular. Lauren Fisher, John Bishop and Eric Haggstrom discuss drivers and opportunities, guided by 3 big questions:

  1. What informs expectations for DOOH advertising having a strong 2025 in the US?
  2. What needs to happen for advertisers to make DOOH a must-buy on every media plan?
  3. Where is DOOH an ideal companion channel?