Type
News
News
Advertisers Are Using Addressable TV in Greater Numbers
Advertiser Perceptions study of advertisers familiar with Addressable TV shows majority buy it as much for brand awareness as transactions.
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Advertisers Full Speed Ahead on Mobile – For Now
Advertiser Perceptions report shows audience remains the catalyst, programmatic buying is on the rise.
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Trust Issues Weigh On Digital More Than Many Think
Advertiser Perceptions finds marketers growing even more cautious about ad spending with social platforms.
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60% Of Advertisers Will Review Their Agencies In Next 12 Months
New AIR for Agencies Report from Advertiser Perceptions also finds one third of advertisers losing trust in agencies, while nearly half are unclear on the future viability of the agency…
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Native Advertising Optimism Gain Momentum
Social networks lead the charge as more advertisers look to commit more money to native campaigns.
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