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The Power Of Participation-Based Marketing
Last week we had the honor of moderating an engaging panel at AdExchanger’s Industry Preview 2019. A complimentary video recording of the discussion is provided to you below. In this session, expert…
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What Is Inspiring Advertisers to Increasingly Adopt Native Advertising?
Competing for consumer mindshare is a perennial challenge for marketers – one made all the more difficult as consumers continue to find ways to avoid any kind of interruptive advertising.…
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Amazon Pulls Ahead In Latest Advertiser Perceptions DSP Report
Based on interviews with 483 advertisers in July, the new DSP Report from Advertiser Perceptions shows Amazon pulling ahead in usage, with 41% of advertisers using the Amazon Advertising Platform,…
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Who’s Afraid Of The Big Bad Blockchain?
By Justin Fromm, Vice President Business Intelligence, Advertiser Perceptions
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Advertisers Continue to Be Concerned Over Ad Measurement ROI, Fraud, Inaccuracy
If advertising’s impact cannot be accurately measured, then media brands can’t effectively monetize their inventory, and advertisers will continue to hold back ad dollars and resist adopting new media formats.…
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Multi-Platform Solutions and Brand Safety are Key Drivers for Video Spending Copy
Video convergence is here. Video advertising convergence…not so much. Today’s consumer doesn’t differentiate between linear TV, digital video, and over-the-top options when viewing content. Yet, reaching consumers across the myriad…
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Multi-Platform Solutions and Brand Safety are Key Drivers for Video Spending
Video convergence is here. Video advertising convergence…not so much. Today’s consumer doesn’t differentiate between linear TV, digital video, and over-the-top options when viewing content. Yet, reaching consumers across the myriad…
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What Does a Good DMP Look Like??
What does a leading data management platform (DMPs) do in the minds of advertisers that others do not? What do the leaders in this category need to do better? In…
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What Does a Good DSP Look Like?
Presented by: Kevin Mannion, Chief Strategy Officer, Advertiser Perceptions
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