Topic
Ad Tech
Blog
Only 31% Trust LiveRamp’s Independence – Here’s What That Means for Ad Tech
New research finds advertisers questioning LiveRamp’s independence following Publicis’ announced acquisition. Identity partners face growing scrutiny as buyers consider alternatives and walled gardens.
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Blog
Tariffs Are Here: What Advertisers, Media, and Ad Tech Companies Need to Know Now
New US tariff announcements introduce uncertainty for advertisers, media companies and ad tech providers. The analysis considers potential effects on business costs, margins and marketing budgets.
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