Topic
Economic Trends
Blog
Tariffs Are Here: What Advertisers, Media, and Ad Tech Companies Need to Know Now
New US tariff announcements introduce uncertainty for advertisers, media companies and ad tech providers. The analysis considers potential effects on business costs, margins and marketing budgets.
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Blog
US Ad Spending to See Double-Digit Growth in 2024: Three Reasons Why
Advertiser Perceptions forecasts a stronger year for US advertising after several years of uneven growth. The analysis examines factors supporting a projected double-digit increase in spending.
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