Advertiser Perceptions
AP3: The Future of Media Planning
This AP3 discuss the biggest happenings at Cannes pertaining to media planning, with John Bishop, Lauren Fisher and Eric Haggstrom tackling 3 big questions:
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AP3: Measurement – What’s the Latest & Greatest?
We recently surveyed advertisers on the states of and their use of media mix modeling (MMM) and multi-touch attribution (MTA). This AP3 discusses and debates our results with Lauren Fisher,…
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AP3: AI & Machine Learning in Advertising
We recently surveyed advertisers on how they use and will use AI and machine learning in advertising, and who they see as market leaders and why. This AP3 discusses and…
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AP3: Industry Highlights – Apparel, Beauty, CPG & Pharma
We recently released a new set of reports focused on advertisers in specific product categories: pharmaceutical advertisers, apparel advertisers, grocery & CPG advertisers, and beauty & personal care advertisers. We…
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AP3: The Upfronts in Review
Advertiser Perceptions is excited to share our latest AP3 podcast, where three AP Business Intelligence Analysts explore three key questions. In this week’s episode, Eric Haggstrom, Erin Firneno and John…
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New Study Highlights the Benefits of Personalized Ads to Brazil Businesses
Research explores how personalized digital advertising helps Brazilian businesses connect with customers and make marketing more relevant. It also examines the importance of a balanced data and advertising framework.
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AP3: Innovations in Programmatic: What’s Worth Watching?
Advertiser Perceptions’ latest AP3 podcast deep-dives on the innovations we see in programmatic driving advertising investments. Lauren Fisher, Tricia Hoff and Nicole Perrin discuss recent developments, guided by three big…
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Novo estudo reafirma os benefícios dos anúncios personalizados para as empresas brasileiras
Para se conectar com seus clientes e encontrar novos consumidores, as empresas dependem de diferentes tipos de dados dos consumidores para fazer publicidade personalizada, tornando suas mensagens relevantes para os…
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How Privacy Laws Impact Digital Ad Measurement and Performance for American Businesses
Measurement helps US businesses understand advertising effectiveness and allocate budgets. Research with businesses, advertisers and publishers explores how privacy restrictions can change those capabilities.
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AP3: NPS – To Promote or Not Promote
Advertiser Perceptions is excited to share the latest AP3 podcast, where three AP Business Intelligence Analysts explore three key questions. In this week’s episode, Tricia Hoff, Lauren Fisher and Stuart…
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