News
Gaming Advertising 2024: Top Takeaways from our Latest Report
New gaming advertising research shows how advertiser perceptions of the channel are changing. The report explores reach, return on investment and opportunities for brands to engage gaming audiences.
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Trust in Advertising: Have Advertisers Moved the Needle on Supporting Brand Safety, News Integrity and Quality Publishers?
Five years of Trust in Advertising research reveal both progress and persistent challenges in brand safety and publisher quality. Advertisers continue balancing performance goals against the risk of funding harmful…
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Changing Agency Dynamics: How Shifts in Ad Spending and the Role of AI in Media Buying and Planning Are Changing the Agency-Marketer Relationship
Agency and marketer relationships are evolving as spending patterns shift and AI enters media planning. The analysis considers the roles of holding companies, independent agencies and direct brand buying.
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US Retail Media: Offsite Ad Investment on the Rise As We Move Through the Remainder of 2024
Offsite retail media is gaining share as retailers’ data powers ads across the broader advertising ecosystem. The analysis explains how onsite and offsite spending differ and why the latter is…
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New Study: How Personalized Digital Ads Help US Businesses
Research examines how personalized digital advertising helps US businesses find customers, increase revenue and improve marketing effectiveness. It also considers the potential impact of limits on personalized advertising.
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US Ad Spending to See Double-Digit Growth in 2024: Three Reasons Why
Advertiser Perceptions forecasts a stronger year for US advertising after several years of uneven growth. The analysis examines factors supporting a projected double-digit increase in spending.
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Retail Media Will Represent a Fifth of US Ad Spending in 2024
The inaugural US Ad Market Outlook forecasts rapid retail media growth, particularly in offsite programmatic placements. The report places retail media in context alongside CTV, linear TV and other channels.
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Advertiser Perceptions Introduces AP Ad Insights Hub
Advertiser Perceptions launches the AP Ad Insights Hub, combining research reports, market intelligence and forecasts in one subscription. The offering is designed to support business planning and decisions across advertising…
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Advertiser Perceptions Predicts: Here’s What’s in Store for ‘24
Advertiser Perceptions analysts outline predictions for the year ahead, spanning news, sustainability, CTV, emerging technology and commerce media. Their perspectives highlight how changing consumer and advertiser behavior could shape the…
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Corporate Responsibility and Brand Values Drive Advertising Decisions
Research finds corporate responsibility and brand values playing a larger role in advertising decisions. The analysis explores how marketers balance social commitments with audience expectations and brand suitability.
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