News
SPO Growth on the Rise: What Does This Mean for The Advertising Industry?
The usage of supply path optimization (SPO) among advertisers is up significantly from 2022, as advertisers have started to figure out how best to utilize SPO. They’ve found that it…
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It’s Time for Advertisers to Embrace Mobile Gaming
Mobile gaming is a massive opportunity for advertisers to reach consumers, but many are still not taking advantage of it. This is due, in part, to a lack of clarity…
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Advertiser Perceptions Names Jacqueline Baranov Vice President of Consulting
Former MediaRadar director to lead client relationships for strategic market intelligence firm
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Inflation May Be Fading, But Rising Interest Rates Are Still Disrupting Ad Spend Worldwide
Rates of inflation may be falling around the world, but advertisers are still feeling the effects, along with problems from the rising interest rates central banks have used to combat…
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Advertisers – And Media – Are Waking up To the Latest Evolution of Video
Video (TV) advertising came into being right around 1941. Nearly 15 years later, ad spending reached $1billion. Video advertising evolved from black and white to color, sponsorships bloomed, screens got…
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More Advertisers Considering VR/AR Advertising for Improving Brand Engagement and Awareness
Think about it… A breakneck shift in focus to AI for big tech companies. A prolonged writers’ strike impacting an already challenged streaming/TV industry. A decline in traditional TV viewership…
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Advertisers Are Captivated by The Possibilities Generative AI May Unlock
ChatGPT is seemingly everywhere, with everyone from toddlers to their grandparents asking it questions. Generative AI, specifically, has captured the imagination of advertisers and consumers alike thanks to the impressive…
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Writer’s Strike Hasn’t Yet Impacted Television Ad Spend, But That Could Change
The Writer’s Guild of America started its strike on May 1 to negotiate on a number of issues including pay, streaming residuals and methods of creative output. The strike has…
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Retail Media Success Starts with Measurement
From Microsoft’s Retail Advertising Network to Walmart Connect to Best Buy’s Criteo DSP partnership, the retail media space has experienced tremendous growth over the past year. In fact, Group M…
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Larger Ad Spenders: A Reprioritization of KPIs, Channels and Partners… or a Redefinition?
Reaching audiences and scale and driving meaningful ad results has become more difficult for advertisers as they navigate macroeconomic impacts , a changing identity landscape and trust and brand safety…
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