News
Report: Advertisers Aren’t Ready for IDFA Drop
As Apple readies to require iOS apps to ask users for permission to collect and share their data with advertisers, starting this Spring, advertisers’ windows into consumer behavior are narrowing…
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CTV Keeps TV Networks a Priority in Expanding Video Landscape
Think streaming networks will displace TV giants? Think again.
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REPORT: CDPs COMING OF AGE
A new report from Advertiser Perceptions and Treasure Data clarifies the extent to which marketers are using and benefitting from Customer Data Platforms (CDPs). The report finds CDPs are making advertisers more successful, efficient and privacy-compliant, and…
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REPORT: CDPs COMING OF AGE
NEW YORK (October 7, 2020) – A new report from Advertiser Perceptions and Treasure Data clarifies the extent to which marketers are using and benefitting from Customer Data Platforms (CDPs).…
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Contrary to Hype, Advertisers Divided on AI
Surprisingly, 50% of advertisers have no plans to use AI in marketing, according to a January study by Advertiser Perceptions. That’s 14% more AI avoiders than April 2019, when 36%…
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Study: Main Street and Madison Avenue Primed to Zone Target Audiences on FM Radio
More than 90% of local retailers and two-thirds of national advertisers are poised to put more money into FM radio when geo-targeting, or ZoneCasting, becomes available, according to a joint…
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2020 Ad Budgets to Increase
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New: And Then There Were Three…
Advertiser Perceptions Chief Strategy Officer Kevin Mannion spoke recently at the AdExchanger Programmatic I/O Conference in New York City.
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Advertisers To Increase Spending in 2019 – Lions’ Share to Paid Media and Martech
Last month, we asked more than 300 advertisers whether they plan to increase spending this year. The majority said yes, with brand marketers and agency professionals indicating that overall spending…
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Why Video Won’t Kill The TV Star
Advertiser Perceptions finds more advertisers increasing video advertising across all platforms, despite persistent concerns over measurement and safety.
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