News
With a Clearer Macroeconomics Picture in 2023, Advertisers Are Keen to Spend
Macroeconomic pressures have had a significant impact on advertiser budgets over the past few years, leading to less spend and smaller budgets. Our Macroeconomic Report in February 2023 found that…
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Sustainability: Advertisers’ Role in Addressing the Climate Crisis
Climate change continues to be a serious concern as rising temperatures set yearly heat records and ocean temperatures set off alarm bells for climate scientists, per recent reporting by Axios.…
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Podcasts: Meaningful Scale Easier Than Ever
The story of podcast advertising has been one of slow and steady growth over the last decade. As with several other media types, consumption of podcasts was accelerated by the…
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March Madness: More Platforms, More Creativity, More Viewers, More Advertising
Just a few weeks after the Super Bowl, the collective attention of consumers and marketers has turned to the Spring season’s three-week long sporting juggernaut, March Madness.
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Ad Spend Impact: Retail Sales Continue to Grow
Retail sales grew 4.2% YoY in February according to recently released data from the US Census. While a significant amount of this growth is due to inflation, consumers still decided…
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Eureka Equity Partners Announces Investment in Advertiser Perceptions
Philadelphia, PA, February 16, 2023 – Eureka Equity Partners , a private equity firm based in Philadelphia, announced today that it has made a significant investment in New York based Advertiser…
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CTV Growth Means The Best Days Ahead for Ad-Supported TV
Despite perceptions that cord-cutters will make the TV future ad-free, connected TV (CTV) is expanding the frontier for advertising.
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OPINION: Changing Buyer-Seller Relationships Offer TV Networks a Three-Phase Opportunity
onflicting speeds. On one hand, there‘s a rush to catch up with streaming and heightened desire for cross-screen activation and measurement. On the other hand, Nielsen’s hold as the standard-bearer…
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Most Mobile App Advertisers Have Yet To Dip Their Toe In Games Despite Access To Target Audience
Advertiser Perceptions finds that US mobile app advertisers prefer to buy advertising in social media, lifestyle and entertainment apps. Only 30% of advertisers spend on mobile games. For advertisers still…
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Third Party Data Declines As Advertisers Try New Targeting Strategies
Advertiser Perceptions finds advertisers building first-party models for contextual and cohort-based targeting while they turn to platforms including Google and Facebook for scale.
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