News
Podcasts Reach An Inflection Point
As the Medium Becomes a Mainstream Buy, it Faces Mainstream Pressures.
Read Article →
Advertiser Trust Can Enhance Media Brand Suitability
Information Integrity is Becoming a Baseline Filter for Media Buying
Read Article →
The Rising Video Tide Lifts All Boats
Advertisers can’t get enough video, so they’re upping their ad budgets to make room for more connected, digital and linear TV, including brand integrations. That’s the gist of the latest…
Read Article →
Advertiser Perceptions Quarterly Newsletters
We polled our panel of US advertisers in January to understand what resonates when researching and choosing media partners. Below, you’ll find tips on what types of content work, what…
Read Article →
Holiday Season Rebound For Digital Retail Advertising
Advertiser Perceptions finds most retail advertisers are running more digital and in-store ads, while nearly 70% already use or are testing live stream shopping.
Read Article →
REPORT: How 2021 Changed the Upfronts
Advertisers pay rising premiums to lock in premium content, prioritize CTV, and plan to attend future in-person events.
Read Article →
CTV’s Big Moment Is At Hand
Connected TV (CTV) has become a mainstay in advertisers’ video strategies, and most advertisers are betting bigger on the medium this year. Three in five advertisers expect to increase their…
Read Article →
How Advertisers Are Solving for Identity in a Cookieless Future
THE IDENTITY LANDSCAPE IS FULL OF OPPORTUNITY FOR ADVERTISERS
Read Article →
Digital Retail Advertising Set To Soar
Advertiser Perceptions finds spending increasing and expanding across media types.
Read Article →
Mobile Advertisers Push New Forms of Content with Identity Solutions in Flux.
Mobile advertisers aren’t stuck in neutral as online identity solutions flux; their push to strike a balance between one-to-one targeting and the changing privacy landscape has many looking to more…
Read Article →