AI
How Artificial Intelligence (AI) Use for Advertising Drives Growth and Longevity for Mexico Businesses
AI-powered advertising tools are helping businesses in Mexico streamline operations and free up resources for growth. The joint research explores how these tools can support smaller businesses in particular.
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Yes, AI Clearly Left Its Mark on the 2026 Super Bowl
AI was hard to miss in 2026 Super Bowl advertising, but disclosure expectations remain unsettled. Advertiser research examines adoption of AI creative and the pressures shaping transparency decisions.
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Is AI Ready for Primetime?
Advertiser Perceptions examines whether generative AI can support advertising research and where its outputs fall short. The piece weighs practical usefulness against the need for reliable methodology and validation.
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American Companies Use AI in Advertising to Streamline and Grow Their Businesses
US companies, including small businesses, are using AI to streamline advertising and everyday operations. Research explores how automation and personalization can make marketing more accessible and efficient.
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