Trust/Brand Safety
Only 31% Trust LiveRamp’s Independence – Here’s What That Means for Ad Tech
New research finds advertisers questioning LiveRamp’s independence following Publicis’ announced acquisition. Identity partners face growing scrutiny as buyers consider alternatives and walled gardens.
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The New Era of Local Advertising: Building Trust When & Where it Matters Most
Local targeting has become a central media-planning priority, with advertisers investing more in community-relevant campaigns. New research examines how local relevance builds trust and which channels deliver it.
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Advertisers Remain Conflicted in Media Trust and Ad Priorities
Advertisers are tightening standards for made-for-advertising and AI-generated inventory, yet performance pressures still encourage some use of questionable placements. The latest Trust in Advertising research explores the gap.
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How Privacy Laws Impact Digital Ad Measurement and Performance for American Businesses
Measurement helps US businesses understand advertising effectiveness and allocate budgets. Research with businesses, advertisers and publishers explores how privacy restrictions can change those capabilities.
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