AdTech
Only 31% Trust LiveRamp’s Independence – Here’s What That Means for Ad Tech
New research finds advertisers questioning LiveRamp’s independence following Publicis’ announced acquisition. Identity partners face growing scrutiny as buyers consider alternatives and walled gardens.
Read Article →
How Artificial Intelligence (AI) Use for Advertising Drives Growth and Longevity for Mexico Businesses
AI-powered advertising tools are helping businesses in Mexico streamline operations and free up resources for growth. The joint research explores how these tools can support smaller businesses in particular.
Read Article →
Out-of-Home Advertising in 2026: Three Takeaways From Our Latest Research
New research on out-of-home advertising shows digital formats gaining momentum as brands seek more flexible targeting and measurement. The findings highlight the channels and strategies influencing 2026 plans.
Read Article →
Yes, AI Clearly Left Its Mark on the 2026 Super Bowl
AI was hard to miss in 2026 Super Bowl advertising, but disclosure expectations remain unsettled. Advertiser research examines adoption of AI creative and the pressures shaping transparency decisions.
Read Article →
Advertiser Perception’s 2025 Predictions are In!
Advertiser Perceptions shares its outlook for 2025, including anticipated developments across media, advertising and ad tech. The predictions build on the team’s assessment of how 2024 is closing.
Read Article →